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    Our mission

    When we started our company, we did it with one thing in mind: we wanted to change people’s lives for the better.

    Call it our ambition, our purpose, our goal…our mission was and remains making the world a better place.

    How are we planning to do it? Simply spreading positive energy, happiness, and love through our unique handcrafted jewelry.

    We work every day with a team of skilled designers and artisans from all over the world to create high-end jewelry with the highest-grade natural stones and crystals.

    We firmly believe in Nature and in its incredible power to heal all living beings. We believe in the power of positivity and its ability to change everyone’s life.


    Positivity is a superpower

    Everything is energy. All matter, psychological processes, human bodies, living forms are formed of energy.

    Even if we cannot perceive it with our five senses, energy has a profound effect on us because it is the force of life existing inside and around us. This energy it’s all the same and it is constantly flowing and changing form: we are constantly connected with everything that exists, therefore, how we act and think can change the world for the better.

    Wearing and carrying natural gemstones is a reminder of positivity: being positive means focusing on the best things life has to offer, it means appreciating what life gives us every day, it means transmitting this positive mindset to others. Creating positive energy, you can improve your life and you can improve the life of others as well.

    Can you imagine the huge impact positive energy can have? Together we can change the world.


    Let’s reinvent it!

    Since thousands of years ago, crystals have been used to heal many conditions and improve the general wellbeing of people. They have been worn, put on altars, used in ceremonies, carried inside small pouches, and so on.

    Countless times the beneficial energy of gemstones has been proved, and that is why we’ve created an easy and fun way to always carry them with us. Whether it is a bracelet, a necklace, or a pair of earrings, with our beautiful creations everyone will be able to stay close to his/her favorite crystal and benefit from its properties.

    Elegant, young, classic, or ethnic, whatever your style is, we have the perfect handmade selection to improve your look!


    Handmade is heartmade

    Quality is the first and most important characteristic of our jewelry.

    Every piece we offer features manually selected stones and has been handcrafted by local artisans and skilled workers, combining modernity and tradition.

    Our handmade items are made from materials that can withstand time, so you will be able to enjoy them for many years.

    Buying handmade jewelry means you are supporting a community of highly skilled craft workers who have created something absolutely unique just for you.

    All our employees work in safe conditions and no underage workers are employed in any way at any stage of the production. Our stones come exclusively from regulated supply chains and ethical sourcing.


    Sustainability is a mindset

    How could we get so much from Nature and not give back?

    Sustainability plays a huge part in our business, and we are always trying to find new ways to support environmentally friendly projects.

    We consciously chose to use simple packages to deliver our products and we do not use bulky wrappings. We support a zero-waste policy, and we try to limit the negative impact on our planet.

    We proudly collaborate with “One Tree Planted”, a non-profit organization that has planted over 145 million trees in many Countries around the world, with the purpose of giving new life to territories of inestimable value and improve the life of thousands of families.

    For every purchase we donate to the organization which plants a tree in one of the endangered territories around the world: so many have already made a difference, and this is a constantly growing number, thanks to our loyal customers, thanks to you.

    From our Instagram